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Thu 09 Sep 2009Own-brand labels prosper while green claims are all the rage
MEDIA & MARKETING:Retailer branding takes greater market share while ads make spurious environmental claims, writes SIOBHAN O'CONNELL
MOST PEOPLE are familiar with Siucra, Ribena, Maxwell House, Mars, Ballyfree and Kerry Spring bottled water. But these consumer brands are not the force they once were and have dropped out of the annual listing of Ireland’s Top 100 brands compiled by grocery trade magazine Checkout and Nielsen.
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