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Thu 07 Jul 2009Few green shoots as recession tramples over advertising industry
MEDIA & MARKETING:Media organisations and advertising agencies can’t recall such a sudden slump in advertising activity, writes SIOBHÁN O'CONNELL.
MANAGERS WORKING in media organisations and their counterparts in advertising agencies agree that they can’t recall such a sudden and severe slump in advertising activity as occurred in the first half of 2009. As the traditional summer lull looms and the industry regroups to prepare for the next six months of battle, is there any hope on the horizon?
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