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Thu 05 May 2009Use of direct marketing to pep up sales is on the increase
MEDIA & MARKETING:IT WAS more a case of below the belt than below the line at the An Post Direct Marketing Awards in the Mansion House last week, when a post-awards discussion ended with punches being thrown and an ambulance being called, writes SIOBHÁN O'CONNELL
Not that any of the companies attending had much reason to be dissatisfied, as there was an award for nearly everyone in the audience.
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