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Fri 01 Jan 2009Microsoft well placed to rise to the challengers
THE CHALLENGE for any company that dominates a particular market is how to remain dynamic and react to changes that are being driven by hungry young pretenders.
For Microsoft, the world's largest software company, it's an even bigger challenge, with Google's rapid rise just the most striking example of how new firms can quickly establish themselves in a sector the Redmond powerhouse might have justifiably thought was its own.
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