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Fri 10 Oct 2008Reviews can boost online sales by 20%
CUSTOMER REVIEWS on an e-commerce website can increase sales by a minimum of 20 per cent, according to the chief executive of a new web-based review service for businesses.
Conor O'Neill, chief executive of LouderVoice, says he has already signed up Klipsch, the high-end audio equipment maker; Roomex, the discount hotel booking service; and wine distributor Bubble Brothers for the service. Bubble Brothers include a collar on their wine bottles that has a number to which customers can text their thoughts on the wine. The reviews then feature on the Bubble Brothers website.
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