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Thu 10 Oct 2008Reaching an affluent market in a digital world
MEDIA & MARKETING:The younger and more affluent an individual is, the more likely they are to be surfing the web
THE PEOPLE outside the internet tent are mostly older, poorer and rural. However, the younger and more affluent an individual is, the more likely they are to be surfing the web. And that's why online advertising and other forms of digital marketing are assuming greater importance.
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