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Thu 09 Sep 2008Survey says newspaper-reading habit is dropping
MEDIA AND MARKETING:THE NEWSPAPER market in Ireland is congested, with not only Irish newspapers but also British titles, many now localised, fighting for attention in the newsagents. Sunday is the main day of purchase and most Sunday titles are fatter than they have ever been. Despite this, fewer people have the newspaper reading habit.
The latest national readership survey, covering the July 2007 to June 2008 period, shows that 72 per cent of adults read a Sunday newspaper, down three points from the previous survey. By contrast, readership of daily titles has been steady for the last three years, with 56 per cent of adults reading a daily, although the flip side is that 44 per cent don't.
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