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Fri 07 Jul 2008Charities set to benefit from top marketing advice

EXPERIENCED MARKETING professionals looking to give something back can now offer their services to a wide range of charities under a new "Marketing for Change" programme.

The brainchild of Aldagh McDonogh and Sandra Lawlor of marketing resources firm Alternatives, "Marketing for Change" is about experienced marketing professionals giving their time and expertise to charities in a highly flexible way that fits around their current workload, and that is of direct benefit to charities who could otherwise not afford it.

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