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Thu 03 Mar 2008Small firms told to improve customer service
MARKETING IS ultimately all about sales and every seller has to close the sale. This is the point where the buyer can often raise "objections". For small firms, these objections are different than for larger firms and one man who knows all about clinching the sale is Peter Lawless.
A former researcher and college lecturer, Lawless spent 12 years in IBM before returning to Ireland three years ago to set up 3R Sales & Marketing, a marketing consultancy based in Greystones, Co Wicklow.
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