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Wed 01 Jan 2009Irishness for sale
WHEN WE think of Ireland Inc, there are a few key brands and personas that immediately come to mind. Baileys Irish Cream and Guinness, U2 and Colin Farrell, Temple Bar and Munster Rugby – all national phenomena with international appeal and recognition, writes Brian O'Connell
Waterford Wedgwood is one leading brand which has been flying the flag for Ireland globally for generations. The company is now in administration – highlighting how Irish brands can’t rest on their longevity in these troubled times.
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