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Tue 12 Dec 2008How the little people can save us
GIVE ME A BREAK:TOURISM IRELAND'S new €47 million campaign encouraging visitors to lose themselves in Ireland's mists of time and fantasy is a hoot. I mean hot. It's on the money, writes Kate Holmquist
A green and hilly island where leprechauns, storytellers, musicians and maidens lie in wait to delay you with their magic is precisely how the Americans, French, Canadians and British perceive us - but how able are we on this island to meet the challenge? If you haven't seen the campaign, I'll fill you in on the gorgeous ad that will be appearing in the best publications abroad.
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