Sign up to The Irish Times Archive (1859 - 2008)My Account »

A new campaign to promote Irish food and drink brands is gaining significant momentum, according to its promoters.

Love Irish Food says a further 11 indigenous companies have joined the campaign since it was launched three weeks ago.

A total of 46 leading Irish brands are now taking part in the campaign, which aims to persuade consumers to buy more Irish produce and thereby secure jobs in manufacturing.

The new members include household names such as Bewleys, Butlers Chocolates and Granby Sausages. Existing members include Flahavans, Ballygowan, Cadbury and Avonmore.

Jim Power, chairman of Love Irish Food, said the growth in membership was testament to the firm commitment from the food and drinks industry to creating a sustainable environment and future for the sector.