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Video will appear in a magazine for the first time ever next month.

Soft drinks company Pepsi, TV network CBS and publishers, Time Warner have partnered to insert a paper thin interactive video screen into the September 18th copy of Entertainment Weekly.

The screen will be powered by rechargeable batteries, the videos will be held on a tiny microchip.

When readers open the magazine on the correct page videos will automatically load, similar how musical Christmas cards work. Readers will be able to touch the screen to view one of five videos. In total they will be able to watch 40 minutes of video.

The video will promote CBS shows, interspersed by adverts for Pepsi products. The cost of ‘printing’ the videos has not been revealed but it is believed Entertainment Weeklywill charge far more for the video adverts than regular print ads.