UPC to spend €3m on rebranding


Cable TV and broadband provider UPC is dropping the NTL and Chorus brand names as part of a major rebranding exercise launched today.

UPC plans to spend €3 million over the next three months on a high-profile media campaign – fronted by broadcaster Craig Doyle - to publicise its rebranding.

It is also lighting up a number of buildings in Dublin, Galway and Cork, including Busáras and Boland’s Mills.

The company also announced plans to upgrade its fibre-power broadband speeds to 100 megabits per second from August, which will give it the fastest service in the Irish telecoms markets.

“This will be available to all the homes we have cabled within the next 18 months,” UPC Ireland’s chief executive Robert Dunn told The Irish Times today. He declined to reveal the pricing structure for the service.

Mr Dunn also confirmed that UPC had received the final approvals to acquire assets from broadband rival Broadworks, which was in liquidation. This will give it access to about 6,600 homes in west Dublin and Meath. The Competition Authority cleared the deal on April 21st.

At the end of 2009, UPC Ireland had 504,800 TV subscribers, 148,100 broadband customers and provided telephone services to 60,000 homes.