TV3's psychics breach code again
The Irish Times contacted TV3 and asked if it stood over its definition of pregnancy and in a statement the company said the programme was "an infomercial".
A spokeswoman said it was "allowed to sell three hours of infomercial airtime to any advertiser. TV3 sells the time to the advertiser who will pay most for it. This is not television programming time. TV3 has no responsibility for editorial content in infomercials so long as the content meets applicable laws and regulations. We take any complaints against an advertiser seriously and we will follow up to ensure that all advertising is lawful including infomercials."