Tourism Ireland video goes viral


Escape the madness, Tourism Ireland's video advertisement targeting Londoners, has enjoyed viral success since its launch yesterday.

The video is part of Tourism Ireland’s campaign to attract harassed London commuters to Ireland during the upcoming Olympic Games.

Mark Henry of Tourism Ireland said it was the “most viral campaign in the past two years” and they were targeting 200,000 views of the video over the next three weeks.

The video shows two London friends compete in a race to see whether one can get to Ireland as fast as the other can get to his office in London city centre, with voice-over by actor Chris O’Dowd.

The video has had 34,000 views since it went live at 11am yesterday..

Mr Henry said it has reached about 370,000 people on twitter through their twitter-feeds and that 436,000 people in Britain saw the Facebook post yesterday.

“All in all it’s reaching a lot of people.”

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