Ireland promoted as Olympics 'escape'


Ten days before the opening of the London Olympics, Tourism Ireland has launched the second phase of its ‘Escape the Madness’ campaign in Britain.

The €500,000 advertising campaign presents Ireland as a hassle-free holiday option to harassed Londoners during the games.

It is estimated that 18 million extra journeys will be taken on the London underground this summer and Tourism Ireland are targeting weary commuters by offering Ireland as an ‘escape’ destination.

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