18 graduate from inaugural audience development course


Eighteen participants have graduated from the Arts Audiences inaugural audience development programme, a course accredited by the University of Ulster and facilitated by Irish Times Training.

It is designed for experienced arts directors and senior managers who are responsible for audience development, attendance and marketing.

The programme is an opportunity for venues and festivals to strategically develop their business and to build audience attendance and engagement.

At the presentation of diplomas were (from left) Janice Maskell, course director, University of Ulster; Pat Moylan, chairwoman, Arts Council of Ireland; Orlaith McBride, director, Arts Council of Ireland; Una Carmody, director, Arts Audiences and Una O’Hare, general manager, Irish Times Training.