The Irish Times Media Solutions

Audience

Who they are

1,020,000 Weekly Total Audience Reach

8.2 million monthly users

50.5 million monthly page-views

Audience Reach
Multitasking Families

Multitasking Families.

With 46% aged 35 – 44, and making up 24% of our total weekly audience, The Irish Times Multi-Tasking Parents value convenience, are willing to pay more for high quality products, take a keen interest in the nutritional content of their familys food intake and are likely to pay more than the national average for family holidays.

Careerists

Careerists.

With 49% aged 25 – 44, and making up 22% of our total weekly audience, this cohort are career focused, willing to pay more for quality, 54% more likely than the national average to pay into a monthly savings account and is keen to experiment with new brands that appeal to them.

Senior Business Decision Makers

Senior Business Decision Makers.

With 36% aged 35 – 44, this cohort are 89% more likely than the national average to earn a higher income, and occupy C Suite roles. With expensive tastes, and being happy to pay more for quality, the financial and business content are of particular interest and are 68% more likely than the national average to be university degree educated or higher.

Free Spirited Millenials

Free Spirited Millenials.

13% of total weekly audience, this cohort is educated, engaged, and very open to new brand experiences. 47% of The Irish Times Millennial audience are homeowners, and as a segment, are very activity on social media, live very active social lives, likes to try new gadgets, and are heavy users of technology.

Highly Spirited Seniors

Highly Spirited Seniors.

29% of our total weekly audience, 97% of this 55+ cohort are outright homeowners, 48% more likely than the national average to take up to 4 holidays a year, like to look well dressed andare willing to spend more on quality, in particular Fair Trade products.

Product

Rate Card

Rate Card. Competitive rates for all Irish Times publications

Here you’ll find a selection of our rate cards to browse at your leisure. Do not hesitate to contact our sales team at mediasolutions@irishtimes.com to discuss further, or consider a bespoke solution.

View full rate card

Creative Formats

Leaderboard

Leaderboard

MPU

MPU

Billboard

Billboard

Leaderboard

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

MPU

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

Billboard

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

Half Page

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - 300(w) x 600(h)
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

Mobile Leaderboard

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - 320(w) x 50(h)
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

Interscroller

Close

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi

  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - responsive
  • Maximum File Size - 100kb (polite load 1MB)
placeholder image images may not be to scale

Rampanel

Analyse, Optimise, Perfect

Ensure Optimum effectiveness for your campaign with our panel of 5,000 readers. Test your creative, analyse the sentiment in advance of going live, optimise the campaign mid-way if necessary, tweaking and fine-tuning, perfect the performance, and ultimately trust in the process, ensuring you take every opportunity to achieve the results you need.

Rampanel

Contact

Talk to us

If you have a project you'd like to discuss, contact us and we'll see how we can help your brand

01 675 8585

Content Studio

Content Studio

The Irish Times Content Studio.

The Irish Times is proud to present it’s latest innovation in commercial content, launched early 2016, The Irish Times Content Studio. Building on decades of commercial publishing, this strong, ethical, award winning editorial unit champions commercial brand stories across all of its platforms. The benchmark for what quality in brand content advertising means, it is dynamic, agile, experienced and creative, and has to date delivered overwhelmingly successful content solutions for many brands. Off the Shelf or Bespoke, you decide, with endless possibilities based on your commercial objectives, talk to the team today – contentstudio@irishtimes.com

Recent Work