Production Information

Creative requirements

The following materials must be delivered two days prior to the start campaign date:

• Completed and signed insertion order (supplied on confirmation of booking)
• Creative
• Destination URL (must be complete and functional)
• Alt text (up to 25 characters)
• Contact email address for banner reports

For all rich media formats a back-up gif of the image must also be supplied, we require two working days as lead in time. Eyeblasters and other streaming advertising is accepted on site and is subject to publisher testing and approval. All flash creatives must have click tracking code inserted so we can adequately track campaigns. Click here to download instructions.

We can schedule your advertising campaign by page, section or position. Your campaign can be completed by any combination of impressions, click-through or date. We can target campaigns by hour of the day or day of the week so that, for example, every day between 11am and noon your ads can be shown.

Targeting

Campaigns can be spread over a specific time frame and our password-protected ad server will give you one of the richest reports in the industry. For example, you'll receive detailed information on impressions and click through by page, banner, time of day and week. We can even prevent competitive adverts appearing on the same page. In general, your options are based on the following criteria:

• Targeting by user's domain/geographical location
• Controlling ad frequency and ad banner series
• Limiting days and hours to display an ad banner

Our reports are fully customisable so please call us for further details or samples.

Reporting

Each month a report is available to our advertisers, containing the number of page impressions, number of clicks and click-through rate of their advertisment on irishtimes.com. Depending on campaign particulars further information and report formats can be provided.

For further information please contact Electric media sales at sales@electricmedia.ie or +353 1 2320908