Take three fashion label hotels
Laura Ashley The Manor
Armani hotel Milan
Laura Ashley The Manor, Elstree, England
The fashion house famous for florals has opened a hotel in a 1540 half-timbered Tudor building on 10 acres. The company was founded on flowers but has since redirected towards a more classical look. In this hotel’s design it has left the plants to the garden. The rooms were designed using the Laura Ashley interiors range. Doubles from £150 (€176).
Armani Hotel, Milan
Giorgio Armani designed each of the 95 rooms and suites in this hotel in the city where he began his fashion career (the king of sophisticated design previously studied medicine). He stuck to his formula of elegance, comfort and sophistication, with life injected by Armani’s keenness for elements with sculptural, sensual and aesthetic qualities. Doubles from €540.
Palazzo Versace, Queensland, Australia
When they are evicted to this posh pad, it’s no wonder jungle celebs who say “Get me out of here” don’t look too down about it. The hotel – based on grand hotels of Europe – drips with the flagrant flamboyance associated with the Versace brand. No wonder they call it a palace (company founder Gianni was bezzies with Princess Diana). Doubles from $489 (€331).