Mercedes parent to take stake in Aston Martin

Daimler investment in British luxury brand

Daimler is taking a 5 per cent stake in Aston Marting: Photo: Getty Images

Daimler is taking a 5 per cent stake in Aston Marting: Photo: Getty Images

Thu, Jul 25, 2013, 12:20

Aston Martin has entered into a technical partnership with Mercedes to help it to develop a new generation of models with V8 engines.

As part of the deal, Mercedes owner Daimler will take a stake of up to 5 per cent in the 100-year-old maker of the DB9 and Vanquish sports cars.

The investment will help Aston Martin to compete better with Volkswagen’s Bentley and rival UK luxury car manufacturer Jaguar Land Rover, which was bought by India’s Tata Motors in 2008 and has since achieved huge sales growth, especially in China.

No value for the deal was provided but the two companies said that a supply agreement between Mercedes-AMG, Daimler AG and Aston Martin was an esstential element of the arrangement.

“The proposed deal will see Aston Martin access significant Mercedes-AMG GmbH and Mercedes-Benz Cars’ resources, allowing the development of bespoke V8 powertrains and the use of certain components of electric and electronic architecture,” Ian Minards, Aston Martin’s product development director, said in a statement.

Aston Martin sold 2,340 cars in the nine months to Sept. 30 last year, down 19 percent on 2011.

Italian private equity group Investindustrial last year bought a 37.5 percent stake in Aston Martin for $241 million via a capital increase agreed with majority Kuwaiti owner Investment Dar. Aston Martin said the deal would enable it to invest in new products and a technology programme to 2018.

Definitive agreements concerning the new partnership will be signed during the second half of the year, Daimler said.