Luca de Meo joins Volkswagen


VOLKSWAGEN AG has announced that Luca de Meo will take over responsibility for marketing at Volkswagen Passenger Cars brand.

De Meo had previously been a member of the group executive council of Fiat and, more recently, was chief executive of the Alfa Romeo brand, as well as being responsible for the Abarth brand.

In his new post, De Meo will report to Christian Klingler.

De Meo replaces Jochen Sengpiehl, head of Volkswagen marketing, who has left the company at his own request.