Aston Martin finds new home as Indian rival emulates Tata
The future ownership of Aston Martin is making headlines in the financial press this week.
James Bond’s favoured brand of sports car, seen most recently being driven by Daniel Craig in ‘Skyfall’ (above), was sold off by Ford almost a decade ago to a consortium of investors fronted by the Prodrive boss David Richards, since when it has flourished under current boss Ulrich Bez.
But now it seems that the firm is up for sale again, and the most likely new owner looks like being the Indian car and truck maker Mahindra; the European venture capitalists Invesdustrial are also thought to be tabling a bid.
Mahindra was one of the bidders for Jaguar and Land Rover, back in 2008, but it lost out to its Indian rival Tata. Seeing the boost that Jaguar Land Rover has made to Tata’s profits in recent years, one wonders if there’s a bit of unfinished business in the high-end British sports-car world for Mahindra.