Amsterdam auto show stalls due to lack of financial support No-show
AutoRAI 2013, the Amsterdam auto show scheduled for next April, has been cancelled, its organisers said, citing lack of support from importers and suppliers in the face of the economic crisis in Europe.
“The bottom line is we didn’t have a majority of brands supporting this,” said the exhibition manager Joost ’t Hooft.
“It’s mainly due to the current crisis. They have less money to spend in their marketing budgets,” he said.
The organisers have already cut the costs of exhibiting by roughly half since 2007, he said, but it still costs between €100,000 and €1 million to stage the show.
Organisers had hoped to attract 300,000 visitors between April 2nd 14th, up from about 270,000 in 2012.