Bord Bia Awards: Success at Home category

The Bord Bia Food and Drink Awards are designed to recognise and reward excellence in the Irish food and drinks industry. The finalists in the success at home category: Britvic Ireland; ABP Ireland; and Killowen Farm, are profiled here

Tue, Nov 12, 2013, 12:57

BRITVIC IRELAND

Background
Britvic Ireland is the number one soft drinks company by volume on the island of Ireland. The company has a portfolio that includes well-known Irish brands such as Ballygowan, Club and MiWadi. It has exclusive agreements to make and distribute global brands such as Pepsi and 7UP on behalf of PepsiCo. Britvic Ireland is also the sole all-island drinks wholesaler, servicing more than 4,500 licensed outlets.

Success at Home
The dilute market in Ireland is worth €53 million and is growing at 3 per cent a year. MiWadi is the number one dilute brand, with a 41 per cent yearly average value market share, having achieved considerable success in recent years. The MiWadi team set out a number of objectives in recent years to ensure sustained future growth. These included the relaunch of MiWadi, the launch of double concentrate and no added sugar flavours.


ABP IRELAND

Background
Based in Ardee, Co Louth, ABP is Europe’s leading beef exporter. The company specialises in beef processing, de-boning and retail packing.

Plans are underway for ABP to enter the American beef market following the expected lifting of the US ban on European beef. A group investment programme is underway totalling in excess of €45 million.

Success at Home
The fresh beef range in Aldi has developed since 2005 when ABP began supplying the retailer. ABP developed the Specially Selected Irish Angus and fresh beef ranges, in partnership with Aldi, to capture the growing premium steak category. This initially covered striploin and ribeye steaks and has recently being extended to include mince, diced beef and burgers.

Aldi is now seen as a destination location for purchasing premium quality steaks at an affordable price.


KILLOWEN FARM

Background
Killowen Farm is run by the Dunne family, who have been farming near Enniscorthy, Co Wexford, for nine generations. Killowen yoghurts have been around for over 30 years and were the first farmhouse yogurts to be made in Ireland. In recent times, the Dunne’s moved production on to their dairy farm and it is the only yogurt in Ireland to be produced with milk that comes exclusively from one farm.

Success at Home
Killowen Farm operates in the Irish market in retail and food service, with key customers including independent retailers, Tesco, Musgraves, Dunnes Stores, Aldi and Pallas Foods.

By sourcing local fruit for their products the company increased business with local retailers such as Pettits SuperValu and independent retailers including Donnybrook Fair. It also led to a new contract supplying Starbucks, as well as high end hotels such as The Merrion and the Marker in Dublin.

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