Trending: Normcore, aggressively dressing to fit in

Jerry Seinfeld would be pleased

Normcore: think Seinfeld without the jazzy ties. Photograph: NBC/NBCU Photo Bank via Getty Images

Normcore: think Seinfeld without the jazzy ties. Photograph: NBC/NBCU Photo Bank via Getty Images


Levi 501“Normcore” is the newest zeitgeist fashion trend that has set all the hipsters to head-scratching – probably because no one really seems to know what it means.

According to New York-based journalist Fiona Duncan, normcore is “self-aware, stylised blandness”. In other words, it means aggressively dressing to fit in.

Remarkable because it strives to be as unremarkable as possible, normcore is the blank slate of fashion hitherto occupied by middle-aged men; think Seinfeld without the jazzy ties or your dad in his Sunday jeans. And here we were, thinking that Dublin’s newest early-adopter trend was the monocle (“appearing in parts of south Dublin,” as the New York Times put it last month. “Nowhere in the vicinity,” replied the occupants of south Dublin).


Channel your normcore needs by wearing all your classic wardrobe staples at once: sensible grey thermals with basic Levis, New Balance trainers and baggy black jumpers. It’s just that easy.


Sign In

Forgot Password?

Sign Up

The name that will appear beside your comments.

Have an account? Sign In

Forgot Password?

Please enter your email address so we can send you a link to reset your password.

Sign In or Sign Up

Thank you

You should receive instructions for resetting your password. When you have reset your password, you can Sign In.

Hello, .

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

Thank you for registering. Please check your email to verify your account.

Your Comments
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 3 days from the date of publication.