Bear essentials for Bábógs

Bábóg Baby is a bear with an agenda; a covert mission to instil 33 Gaeilge words for numbers, colours and shapes into impressionable young minds.

Squeeze his ears, paws, feet or belly to hear the cúpla focail. Some 30,000 clones of him have already been sold, helped no doubt by his 2012 appearance on the Jonathan Ross Show with Simon Cowell, Danny DeVito and Dara Ó Briain.

A heroic example of an Amadán Gan Béarla made good. Like any real celebrity Bábóg now has his own book, BB sa Leabharlann, and TG4 series, BB agus Bella. Poor old Daithí Lacha didn't stand a chance.

[ www.babogbaby.com ]