Starting a creative project? First task: pick these brains
We asked some of our creative catalysts for advice on how they do what they do
How do you start a fashion magazine? You need to have tons of energy and drive and passion to get it started. Hopefully this enthusiasm will prevent you from thinking about what it really means to produce a magazine. Then, if it’s good, you’ll be so happy, creatively enriched and proud that you’ll find a way to keep it going.
Do Think about what you personally want to read and what images you want to produce. There are so many amazing magazines out there, so what are you offering that will be fresh and interesting?
Don’t Be restricted by boundaries.
Essential item A like-minded team.
How do you start a clothing brand? Jumping in head first with a good idea and seeing where it takes you.
Do Work with people who know what they’re doing. Once the right illustrators, pattern cutters, photographers and copywriters are on board, then you’re sorted.
Don’t Do what everyone else is doing. Find a little niche you’re interested in, and develop it until you have something special.
Trade secret Do it because you love it. Ignore the fact that you may be broke for a couple of years while funding everything, because, with a bit of graft and good ideas, it’ll all happen eventually.
How do you fund a Fringe project? Dream big. Prepare a realistic budget. Seek advice. Weigh up pros and cons. Brainstorm on how you can get it across the line. Think about your resources and contacts around the world and draw up a big map of action. If it needs more love and support, consider crowd funding.
Do Tell everyone. Bring a brilliant team together. Stay focused. Believe in yourself and visualise yourself on the other side.
Don’t Have regrets. Don’t set targets that may be unreasonable in the timeframe available to you. Don’t stalk people asking for support – be discerning.
Essential items Courage. A belief in serendipity and random acts of kindness. And a back-up plan.
Trade secret Remember why you do what you do and how it makes you come alive.