Darren Shan fans get chance to unwrap cover of new novel

Darren Shan: “I love the fact that, 15 years after I published my first book, we’re still finding new ways to interact with readers. Photograph: Brenda Fitzsimons

Darren Shan: “I love the fact that, 15 years after I published my first book, we’re still finding new ways to interact with readers. Photograph: Brenda Fitzsimons

Tue, Feb 4, 2014, 12:02

Simon and Schuster Children’s Books have launched the first fan-driven cover reveal for a British young adult title, for global bestselling author Darren Shan’s next novel, Zom-B Mission.

The book, which is the seventh title in the 12-part Zom-B series, will be published on March 27th, but fans can take part in revealing the cover by visiting a dedicated website, zombreveal.com. Each fan can choose a square to reveal then share the page through their social networks to uncover a portion of the image underneath. Fans can also follow news and comment on the reveal via the Twitter hashtag #zombmission.

Kat McKenna, senior marketing & publicity executive at S&S, explained: “We always make an event of revealing Darren’s book covers, as his fans love the artwork and want to be first to see what’s coming next, but this time we wanted to really build excitement around the next release.”

Shan added: “I love the fact that, 15 years after I published my first book, we’re still finding new ways to interact with readers. As someone who has always tried to involve my fans in the world of my books as much as possible, this is an exciting leap forward for me, and I can’t wait to see how it turns out.”