When pre-loved toys join the sharing economy

Welcome to Appytoy: A marketplace for once-loved children’s toys

Thu, Oct 5, 2017, 06:35

Olive Keogh

Appytoy founders, from left: Cathal Murphy, Evgeny Kazaev and Ekaterina Kislova

Appytoy founders, from left: Cathal Murphy, Evgeny Kazaev and Ekaterina Kislova

Every home with children has one – a box or a cupboard or an attic filled with toys the kids have outgrown. The toys are often still in good condition and social entrepreneur Ekaterina Kislova has come up with a way of prolonging their lives. It is called Appytoy and she describes it as “a marketplace for pre-loved children’s toys”.

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