Google to go head-to-head with music-streamers

Google Inc plans to start a subscription music-streaming service as soon as this week that would compete with Spotify, according to people with knowledge of the matter.

Universal Music Group, Sony Music Entertainment and Warner Music Group have reached agreements to license songs, said the people, who asked not to be identified because the agreement is private.

Google will announce the service as soon as today to coincide with a conference for developers in San Francisco, the people said.

By offering music, Google is seeking to give consumers more reasons to use the Android operating system, already the most widely used software in smartphones.

Challenging incumbents
The company is also challenging online-music providers like Spotify, which lists more than 6 million paying subscribers and more than 24 million active users in 28 countries.

Google's plans to unveil the service this week were previously reported by the Wall Street Journal .

Apple is also planning a music service that would challenge Spotify in streaming and Pandora Media in Web-based radio, people with knowledge of the situation said in September.

– Bloomberg