Former editors of AllThingsD unveil rival tech news website

Kara Swisher and Walt Mossberg, the former editors of News Corp's AllThingsD, have unveiled a site called Re/code , taking on their old employer in technology news and conferences.

The site will be operated by a new media company named Revere Digital, with the backing of NBCUniversal and Windsor Media, according to a statement today. As part of the agreement, Revere journalists will appear on CNBC, MSNBC, the "Today" show and other outlets owned by Comcast's NBCUniversal.

Re/code faces an increasingly competitive market for technology coverage, including a fresh site from News Corp's Wall Street Journal. News Corp is replacing AllThingsD with WSJD, which will have a similar combination of news and conferences.

WSJD plans to host a global conference in Laguna Beach, California, in October. "We made a strategic decision last year to invest heavily in technology coverage," Wall Street Journal Editor-in-Chief Gerard Baker said in an online statement.

Ms Swisher and Mr Mossberg agreed to cut ties with News Corp in September and sought investors for the new startup, which they valued at about $25 million to $35 million. The two editors couldn’t agree to terms with News Corp to retain the AllThingsD brand, according to sources.

- Bloomberg