Things take turn for the worse after Toyota interview
TIMING IS everything in life and Michael Gaynor, Toyota Ireland’s senior customer and marketing communications manager, might now wish he hadn’t given a two-page interview to the October edition of Business Post magazine produced by An Post.
It landed in my pigeon hole on the same day that Toyota was recalling 7.4 million cars worldwide, including 36,000 in Ireland.
This follows recalls of about 10 million vehicles worldwide between 2009 and 2011.
The interview included a lot of the usual marketing patter about Toyota’s brand strength, product quality and competitive pricing.
What does the future hold for Toyota? asked Business Post in its closing question.
Gaynor noted that Toyota would be celebrating 40 years in Ireland in 2013 before adding: “The brand has gone from strength to strength thanks to a strong product range and levels of service provided by Toyota Ireland and its dealer network. The future is very bright for Toyota as we look to build on this heritage and launch an exciting, quality product range in the years ahead.”
Here’s hoping the switches on the electric windows work properly.