Northern Ireland faces challenge in attracting Southern visitors

The number of overnight tourist trips to the North fell by 79,000

The latest tourism figures show a worrying drop in the numbers on the island choosing the North as a destination stay.  Photograph: PA

The latest tourism figures show a worrying drop in the numbers on the island choosing the North as a destination stay. Photograph: PA

Tue, Jul 22, 2014, 01:00

If you live in the Republic and are thinking about taking a little break it’s unlikely you are planning on heading North.

The same is true if you live in Northern Ireland and are considering a night away – chances are you might not be thinking of a “staycation” for your getaway.

Because despite all the obvious attractions that Northern Ireland has to offer – from the Titanic Belfast to our very own Unesco World Heritage Site, the Giant’s Causeway – it would appear this may be not be enough to tempt some people to stay.

The latest tourism figures show a worrying drop in the numbers on the island choosing the North as a destination stay. Even people who live in Northern Ireland are holidaying-at-home less but this is probably more to do with a general tightening of household purse strings.

According to provisional tourist statistics there were 64,000 less overnight trips taken by Northern Ireland residents in the 12 months to March of this year.

It is a worse picture when you look at the number of overnight visits by residents from the Republic in the same period. The latest figures compiled by the Northern Ireland Statistics & Research Agency show there were 79,000 less overnight visits between April 2013 and March 2014.

Fall in spending

It estimates these figures add up to a correlating fall in spending by Northern Ireland residents of £15 million and a potential drop in Southern visitor spend of £7 million.

Bear in mind that during 2013 the North hosted a very peaceful G8 Summit, the World Police and Fire Games, the Fleadh Cheoil na hÉireann and Derry was also the UK city of Culture.

So some might suggest that the latest figures might not add up to a very glowing end-of- year report for the Northern Ireland Tourist Board (NITB).

But to be fair to the NITB it really does not have the easiest job in the world: can you think of another statutory tourist agency that has to factor in the prospect of potential unrest, possible flag disputes and what ever else might possibly occur when running advertising campaigns.

Dr Howard Hastings, who has been chairman of the NITB since 2009, says the “image issue” may be one of the reasons for the drop-off in overnight visitors from the Republic but there are also other factors at play and one of those is definitely cost.

“When you consider currency growth and the year-on-year appreciation of sterling against the euro then Northern Ireland got more expensive for visitors from the Republic.

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