HP delivers ‘bad news’ to rivals at Barcelona showcase
Firm makes a bet on smaller servers and resurgent PC sales
Moonshot though, she said, will offer “89 per cent less energy, 80 per cent less space and costs 77 per cent less cost” than a traditional server, and can “revolutionise the energy economics of the data centre”.
John Henshaw, the company’s executive vice president of technology and operations was then invited on stage to explain how Moonshot’s compressed form factor means the company will likely “never build another data centre again”.
Will all this mean development projects such as Microsoft’s recent announcement of a €170 million expansion to its Dublin “mega data centre” will become a thing of the past?
John Williams of the servers and business unit of chipmakers AMD told The Irish Times that while “the last thing” data centre owners want “is to build new data centre space”, legacy systems and different workload needs mean “the whole market isn’t going to just transition” over to HP’s new offering, which both Intel AMD had a hand in developing as well.
Intel’s Madden added, that “there’ll be a co-existence between classical data centre architecture and Moonshot” from here onward, adding, “there’s a big problem in the market with regards to the amount of data coming into the market and how you manage and orchestrate it”, something which “companies across the industry” are trying to negotiate.
Aside from data-heavy developments, the video address from Indiana Jones star Ford was to announce HP’s partnership with Conservation International to create Earth Insights, an extinction “early warning system” for 275 species in 16 tropical forests located in countries such as Malaysia and the Republic of Congo.
While on the more day-to-day product front, new mini-desktops, laser printers and notebooks were announced during the event, including the enterprise level multi-touch HP Elitebook Folio 1040 which the company’s general manager for business personal systems, Enrique Lores threw to the ground dramatically at a press event to emphasis its sturdy aluminium chassis which is, he said, “military grade”.
While the PC market has been consistently shrinking in the past two years, HP managing director for EMEA, Herbert Koeck told The Irish Times “Q4 results the personals systems group and PC part of the company has delivered a 3 per cent operating profit” and that the market had actually “stabilised”.
“We going to innovate on form factors, tablets, hybrids, notebooks, desktops, we are innovating around the operating system.
“You’re going to see devices of ours around Android, on Google Chrome, on Windows,” added Koeck.