Bigger screens, wearable devices and security dominate congress

Mobile technology is not only transforming itself, it is ringing the changes in so many areas of our lives

Thu, Feb 27, 2014, 01:17

The initiative is being spearheaded by the GSMA to show how mobile can help enhance retail through digital coupons and wallet providers, and how they can be interoperable.

Coupons from several different sources can be stored securely on a device’s Sim card and be redeemed by a single merchant.

Managing director Donal McGuinness said the company was excited to be part of the collaboration.

“Escher’s mobile wallet and loyalty solutions deliver innovative and cost-effective ways in which retailers can collaborate with each other, engage with their customers and increase revenues,” he said.

Escher has been establishing itself in Ireland’s loyalty market for some time, with more than 60 retailers throughout Ireland using its technology including Daybreak convenience stores and Health Matters.

Other Irish firms were also using the show to announce new deals and drum up business, with mobile marketing firm Brandtone staging a brief takeover of Enterprise Ireland’s location to get Unilever executives to test out its new Konnect advertising platform.

The stand hosted a number of Irish companies including FeedHenry, Brandtone, Aspire and Heystaks Technologies, which revealed its plans to tap into its collaborative search expertise and deliver what it referred to as “intentional advertising”.

This is a new business concept for the company and one that chief executive Maurice Coyle said is already garnering interest from major mobile operators. It gives clients a way to tailor potential offers to their customers according to what they intend to look for, taking into account search data and context.

There was plenty to talk about on the stand, with cloud connectivity services company Asavie Technologies revealing its strategic partnership with CradlePoint that will see the Irish headquartered firm provide secure connectivity for CradlePoint’s networking devices. The service, known as CradlePoint Secure Connect, allows the quick and easy deployment and management of secure, multi-operator private networks on a global scale.

Payment technology firm 3V, meanwhile, was demonstrating its new payments option, fresh from the announcement that it had done a deal with MasterCard and Spain’s Orange network to bring the payment technology to consumers.

Elsewhere, US-based startup Spritz, which announced this week that it had received investment from Irish businessman Denis O’Brien, was demonstrating its technology and how that could apply to the future of wearable technology, such as the Galaxy Gear 2 smartwatch.

Spritz is hoping to change how we read on mobile devices, providing an easier way to present text on small screens that streams the words at a speed the user sets.

While it can be used for websites on mobile phones and other small-screen devices, the growth in popularity of wearable devices could provide a ready market for the technology.

Has Mobile World Congress lived up to its theme of “creating what’s next”? Closing today, the show has certainly given the industry something to think about in the coming months.

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