The man with the spray gun is back with a bang
A teaser television campaign for a £5 million Britain and Ireland spend by Reckitt Benckiser began this week with the announcement in slots during ITV’s Loose Women and X-Factor that “Barry’s back”.
Mean nothing to you?
Then you’ve somehow missed out on one of advertising’s most effective – though wildly irritating – campaigns of the noughties featuring a straight-talking character called Barry Scott extolling the virtues of Cillit Bang.
With his “Hi. I’m Barry Scott”, he never seemed to be off the TV from 2004 when the product was launched to 2008 when a new advertising strategy was devised.
Havas Worldwide has created a new campaign featuring the shouty man with the spray gun.
Barry Scott’s first outing on Irish screens will be on TV3 on December 3rd during Coronation Street.