Stations move in for the kill from TV merchandising sales
TELEPRINTER:PALE FACES, blood red nails, smoky eyes, and vampire obsessed teenage girls with fistfuls of pocket money – it was inevitable that when HBO went looking around for smart merchandising for its phenomenally successful True Blood series it would plump for a line of beauty products.
The days of TV merchandising meaning a T-shirt with “I shot JR” or a Coronation Street mug now seem sort of quaint.
The beauty range called “Forsaken” which includes perfume (a vast market all of its own) begins selling online today (on hsn.com), before going on sale in HBO’s own site in September.
If selling the idea that a range of beauty products might make you look a teeny bit like any of True Blood’s astonishingly good-looking vampire stars makes some sort of sense in your basic “adman selling-a-dream-proposition” – it’s difficult to know what to make of CBS’s The Good Wife merchandising spin-off.
Fans of the show, which airs here on RTÉ Two and which stars Julianna Margulies as Alica Forrick, a slick lawyer with the complicated personal life, will from later this year be able to buy the tasteful home furnishings they see on screen in her rather fabulous apartment.
CBS will introduce the products, from lighting to furniture, during episodes of The Good Wife’s upcoming fourth season before selling them through shops and websites operated by interior designers Mitchell Gold and Bob Williams and Interlude Home.
Can’t see it happening with Fair City all the same.