Augmented reality event comes to Dublin
International conference aims to ‘explain and demystify’ the technology for marketers
Google Glass: one of the technologies to feature at the augmented reality marketing conference in Dublin next month
Dublin’s Guinness Storehouse will be the physical-world host for an augmented reality (AR) marketing conference next month, with AR experts from across Europe and the US lined up to “explain and demystify” a rapidly growing media segment.
The organiser, ARMarketing.org, has billed the conference and exhibition as the first in Europe to “specifically showcase the role that augmented reality has in integrated marketing communications”.
The full-day event on April 15th will feature demonstrations of Google Glass and other wearable tech, as well as the presentation of AR marketing case studies featuring Heinz, L’Oréal, Maybelline and Renault, which are among the brands to have incorporated AR into their communication strategies.