3e punches above weight with first UFC Fight Night
Mixed martial arts event likely to return to TV3 Group as younger viewers tune in
Box office: Conor McGregor defeated Brazil’s Diego Brandao at UFC Fight Night in the O2, Dublin. Photograph: Rodrigo Romos/INPHO
While the average figure was not quite as high as it has been in the past for 3e’s showing of I’m a Celebrity... Get Me Out of Here!, the well-hyped event will have boosted 3e’s overall ratings performance as well as alerted some viewers to the fact that the channel exists.
The viewing average represented a 21 per cent share of the total available audience, but it did rather better with the cohort of 15-24s who were watching TV at the time.
Some 43.3 per cent of them watched Conor McGregor rain punches on Brazil’s Diego Brandao, while 36.7 per cent of TV-watching males aged 15-34 also watched the fight.
The “mixed martial arts” event, staged live in the O2, was the first and most likely not the last UFC event to be shown on a free-to-air channel in Ireland, with the Twitter account for @TV3SportIreland helpfully reminding social media users of the “free-to-air” part if they dared complain about 3e missing the start of a round due to an ad break.