Clinic’s success is more than just cosmetic exercise
Setting up in south county Dublin has proved a good idea for this doctor
Peter Prendergast: ‘I need to constantly keep training so that I can offer the most sophisticated treatments to my clients.’
Venus Medical was established in 2005 by Prendergast and his Singaporean wife Pyn Lim-Prendergast who is the clinic’s business director.
Prendergast is a fully registered doctor who trained at University College Cork, interned at Waterford Regional Hospital and John Radcliffe Hospital in Oxford before working in Dublin in cardio-thoracic surgery and in Singapore where he became interested in aesthetics.
It was there he met his wife and business partner, who was holidaying from New York at the time where she had been working as an IT consultant for software company SAP.
The clinic in Dundrum specialises in minimally invasive or non-surgical procedures most of which are carried out under local anaesthetic.
Before opening the clinic almost 10 years ago,the couple invested a lot of time researching a location for the clinic.
Looking at the demographics of south Dublin and encouraged by the opening of the Dundrum Town Centre, they chose Dundrum village not least because of the proximity to the Luas and M50.
Clients come from Ireland, the UK and farther afield for treatment.
While statistics in the United States show that there was a slight lull in the number of people opting to have cosmetic procedures there over the past few years, the trend is moving upward again.
Last year more than $11 billion (€8 billion) was spent on non-surgical aesthetic treatments.
Prendergast says that business at Venus Medical has remained constant since the clinic opened, but this looks set to be their busiest year to date.
“We started in 2005 and didn’t see a significant drop in revenue in the worst years of the recession.
“It was always a plateau but this year is the best year so far for our business,” he says.
“I’m sure there are clinics that go in and out of business. For me the focus is always on providing the best service to the patient and the best results.
“It’s also a very personal business so it’s important to develop a good rapport with my patients. Quality of care, meeting the client’s expectations, spending time assessing what the patient wants . . . are all very important to the business as are the risk-versus-benefit assessment and the aftercare of the client.”
Prendergast says the key to the success of the business is constant innovation and reinvestment in the business. It was a costly business to establish as equipment is expensive.
The fact that the industry is always changing means constant investment is needed in Prendergast’s own training and in the purchase of new equipment and products for the clinic. When we speak on the phone, he has come from training in eyelid rejuvenation at the Jules Stein Eye Institute at UCLA.