Bank of America ordered to repay $772m for deceptive marketing

Bank illegally charged customers for credit monitoring and credit reporting services

Bank of America has been ordered to pay roughly $772 million in refunds to customers and fines to US federal regulators to settle allegations that the bank used deceptive marketing and billing practices involving credit card products.

The Consumer Financial Protection Bureau said that Bank of America "illegally charged" its customers for credit monitoring and credit reporting services that were not received.

As part of a consent order with the agency announced yesterday, the bank was ordered to give refunds to more than 1 million customers who purchased these add-on products for their credit cards.

The bank must also pay a $20 million fine to the Consumer Financial Protection Bureau and $25 million to the Office of the Comptroller of the Currency. Some of the misleading practices, according to regulators, included the bank’s telemarketers telling customers that the first 30 days of were free when, in fact, customers were charged.

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The bank also misled customers to believe that they were merely agreeing to receive additional information about the add-on services. But the bank was actually enrolling these consumers in the products during these calls, the consumer protection agency said. The products allowed customers to request that Bank of America cancel some amount of credit card debt in case they lost their job or became disabled.

"Bank of America both deceived consumers and unfairly billed consumers for services not performed," said Richard Cordray, the director of the consumer agency. "We will not tolerate such practices and will continue to be vigilant in our pursuit of companies who wrong consumers in this market."

The Consumer Financial Protection Bureau also cited Bank of America for billing consumers for credit protection services that they never fully received. In some cases, these practices caused customers to exceed their monthly credit limits, resulting in additional costs, the agency said.

The agency said Bank of America engaged in these billing practices from 2000 to 2011, affecting 1.9 million customers. In a statement, the bank said it had already refunded money to a “majority” of the affected customers. The action against Bank of America on Wednesday is the latest by the Consumer Financial Protection Bureau, which has taken aim at a number of banks for selling credit card products to consumers that they never wanted and could not use.

In fact, the agency's first enforcement action against the financial industry centered on this issue, when the federal regulator demanded in 2012 that Capital One reimburse $150 million to more than 2 million consumers. American Express struck a similar settlement with the agency last year. Its rival Discover brokered a deal with the regulator in 2012. Most recently, JPMorgan Chase, in settling with the Consumer Financial Protection Bureau and the comptroller's office, agreed to give a refund to 2.1 million customers, although the bank, the nation's largest, did not admit or deny wrongdoing.

Together, the regulatory actions aim at one of lenders’ most questionable profit generators. The products, promoted as a way of shielding borrowers from identify theft or other hardships, including unemployment or disability, have come under fire from state attorneys general, too.

The regulatory action comes as the bureau flexes its enforcement muscle - heft that the agency received as part of the Dodd-Frank regulatory overhaul, passed after the 2008 financial crisis. The add-on products can lure consumers still trying to dig out from the recession, because the products promise to protect them from unforeseen economic hardship.

New York Times