Laundry firm for horse racing industry aims to keep riding high

Horses have been in the Kennedy family for many generations, so it was natural that in 1989 Niall Kennedy turned his passion into a business.

What is special about your business?

We are a dedicated laundry service for the equestrian community. We cater for all sectors: from top flat and national hunt trainers to leading showjumpers, stud farms, riding schools, veterinary practices and private horse and pony owners.

What sets your business apart in your sector?

Just like an athlete, a racehorse needs fresh exercise gear (saddle cloth and girth sleeve) each day and we make sure they have it. We also launder and repair horse rugs. Rugs are washed, disinfected, hand-finished and repaired as necessary. Rugs have to be maintained to a very high standard at all times for safety reasons.

What has been your major success to date?

Building the business from very small beginnings into a reputable and sustainable enterprise. This growth has been founded on providing a real commitment to customer service and retaining clients as a result. I still have many of my first clients. We take great pride in our work and consider that high standards are a necessity, not an optional extra.

What has been your biggest challenge?

It was challenging to set up the business at the tender age of 19 and it has been a challenge to survive in such a specialist niche. The horse racing industry, in particular, is very sensitive to economic turbulence and we’ve had our share of that over the years. Of course, keeping costs under control is an ongoing challenge.

What advice would you give to someone starting a business?

I’d pass on what a good friend said to me: “Know your competitors, keep close to your customers.” Also be prepared to work very hard, with long days that are part of a long week. Identify your market clearly, have confidence in what you do and try to maintain a sense of humour.

Who do you most admire in business and why?

Michael O’Leary for his no-nonsense business approach, his market knowledge and, of course, his love of horse racing. Also Dr Vincent O’Brien, a pioneer of remarkable foresight. His contribution to the sector was not only brilliant and brave, but has had a resounding influence on Ireland’s international equine success today.

What two things could the Government do to help small businesses?

Ensure that regulations, while important, are positive for a business and not a drain on its resources. Also, be more aware that small, privately owned businesses are ultra-sensitive to changes in taxation policy on many levels.

As a small business owner, it is very easy to feel disengaged from the policymakers. Opportunities must be given to established businesses to develop, not just to survive.

In your experience, are the banks lending to SMEs?

We haven’t needed to find out but I understand that SMEs continue to find the financing of working capital, whether to overcome unexpected events or to fund expansion, still their biggest challenge. The banks need to be active in addressing this.

What is the biggest mistake you’ve made in business?

Not embracing social media earlier and appreciating how it can support and enhance a small business in particular.

What is the most frustrating part of running a small business?

Having responsibility for absolutely everything. But while this may be frustrating on some days, on other days it can be the most rewarding aspect of the job.

What is your business worth and would you sell it?

Value is in the eye of the beholder. I see my business as a great success story that provides a foundation for future generations to follow. It would be very difficult to replicate and it is not for sale. To me it’s invaluable.