Opinion & Analysis
- Campaign in US highlights need to get social media strategy rightKARLIN LILLINGTONNET RESULTS:PERHAPS NOTHING demonstrates how immature our general understanding is of social media than a US presidential campaign.
Sky's the target of new UPC serviceTHE INVITATIONS are in the post. UPC has this week sent information on its new on-demand television service to 200,000 customers, inviting them to sit back on their sofas with a bowl of popcorn, press the “on demand” button on their remote controls and not emerge from their living rooms until winter.- Demise of analogue creates a problem for digital 'black spots'“D-DAY” FOR analogue television services is now five months away and TDs representing areas in west Cork cursed with digital terrestrial television “black spots” are taking up the cause of constituents facing either a snowy screen or the €300 purchase of a satellite dish.
- Just who in the media world 'gets' digital?LAURA SLATTERYMEDIA & MARKETING:SOME DAY there will be a McCarthyite tribunal into whether or not media people “get” digital. You hear it a lot, these whispers, albeit usually on digital forums: “He/She/Company X does a lot of amazing stuff, but I’m just not sure if they really get digital.”
'T'weetour' to trap more visitors from Mice sectorBUSINESS TOURISTS from Britain – or more specifically the “meetings, incentives, conferences and events” sector (Mice) – are the focus of Tourism Ireland’s latest Twitter marketing venture, which it is calling a “t’weetour”.- Wilson Hartnell puts best foot forward in SockiesWILSON HARTNELL PR, part of the Ogilvy Ireland group, has been crowned agency of the year at the Bord Gáis Energy Social Media Awards – aka the Sockies.
- Pay still a hot topic despite Tesco chief's gestureFIONA WALSHLONDON BRIEFING:THREE cheers for Phil Clarke, chief executive of Tesco, who has turned down a bonus of £372,000 because of the retailer’s poor performance.
- China will buy dairy 'til cows come home - but don't expect investmentSIMON CARSWELLChina doesn’t figure as a foreign direct investor in Europe, never mind Ireland. Beijing accounts for just 1 per cent of FDI
Cure lies in faster adjusting to crisisMARTIN WOLFECONOMIC COMMENT:I SYMPATHISE with the Germans. This is not because I agree with their prevailing view of how the crisis occurred or what to do about it.
Inside Track Q&AMartin McCloskey, founder and chief executive of Western Building Systems, Coalisland, Co Tyrone
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