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Eircom Business has signed up as sponsor of Today FM's Sunday Business Show for 12 months, beginning this weekend.
The programme, presented by Conall Ó Móráin, has a listenership of 52,000 and airs from 10am to 11am.
Sister station
The Today FM show gives Eircom "a direct link" to its business customers, according to the division's marketing director Gary Disley.
Eircom is also the current sponsor of the Newstalk Breakfast show in a 12-month deal agreed with Today FM's sister station last January.
Ó Móráin, a former business correspondent of RTÉ, is also the managing director of public relations firm the Media Group, which he founded in 2001.
The show goes out in the same time slot as Aoibhinn & Company on RTÉ Radio 1 and The Best of the Right Hook on Newstalk.
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