Gogo in a hurry to beat bogus drugs
Ashifi Gogo has invented a text message verification process to thwart the distributors of counterfeit drugs in developing states
Ashifi Gogo: Sproxil system allows legitimacy of medication to be checked
Ashifi Gogo came straight from an awards ceremony at the White House to speak at the HealthXL Global Gathering in Dublin last month. A native of Ghana, educated in the United States, he received an award from the Obama administration for being a “Champion of Change” in his role as CEO of Sproxil, a company tackling counterfeit medicine distribution in developing countries.
With a background in mathematics and physics and a PhD thesis in “Authentification technologies in emerging markets”, Gogo incorporated Sproxil in 2009. The company now has headquarters in Cambridge, Massachusetts, and employs 25 people between there and offices in Bangalore and Mumbai, India, Nairobi, Kenya, Accra, Ghana and in two other undisclosed locations. “We are not saying where they are at the moment,” says Gogo, “Because if we do, the counterfeiters start preparing.”
The Sproxil system employs the simplest of mobile phone technology and takes advantage of the fact that SMS messaging is available on pretty much all mobile phones. It employs a system which allows the consumer to text a number revealed by scratching the panel on a box of medication in order to authenticate whether that medication is a legitimate product or not. The consumer doesn’t need to download a special app and the SMS text is free, being paid for by Sproxil, which then makes its money from the large pharmaceutical manufacturers and distributors which gain when people purchase legitimate products rather than their illegal counterparts. “It’s like a 999 call for drugs,” says Gogo.
The company has won a “Patents for Humanity 2013” award from the US department of commerce which recognises innovations that solve “global health and standard of living challenges” and was voted number seven in Fast Company magazine’s worldwide “Most Innovative Company” list for 2013, coming first in the healthcare category and pipped at the post by Nike and Amazon. Sproxil’s clients include Johnson & Johnson, GlaxoSmithKline and a major generic drug manufacturer in India.
An International Policy Network report from 2009 estimated over 700,000 people die every year from taking fake anti-malarial drugs and fake tuberculosis drugs alone and suggested that up to a third of the drug market in certain African countries can consist of substandard or fake medicines. The report said most fake drugs originate in China or in India and that many drugs constitute insufficient quantities of necessary active ingredients.
“The greatest adoption of our product so far had been in Nigeria. That’s not surprising because in the past Nigeria has had a huge problem with counterfeits where significant percentages of drugs on shelves failed testing,” says Gogo. “In 2009, 84 infants died from teething syrup which was tainted with antifreeze so working with the government we have been able to implement a solution which helps their own citizens verify products before they buy.”
Gogo says the Nigerian government recognised that when pharmaceutical companies started using the Sproxil product they started falling off the top 10 most-counterfeited products list.
“The agents spend a lot of time hauling in specific brands that counterfeiters like to target but when these companies started using our service they started falling off the charts.”