Aurivo acquires sports nutrition company For Goodness Shakes

Irish agri-business Aurivo has acquired UK sports nutrition company For Goodness Shakes for an undisclosed sum.

Aurivo, which was formerly known as Connacht Gold, said the acquisition provides it with significant access to the growing sports nutrition/protein drinks and snacks market in the UK and Ireland.

"The acquisition enables Aurivo to develop a leading position in the sports nutrition and protein markets," Aurivo chief executive Aaron Forde said.

For Goodness Shakes was established in 2003 in London by Stuart Jeffreys and Jeremy Martin. The company will continue to be managed and led by its existing leadership team.