On the ball Sticker app a 'breakthrough' deal

Fri, Mar 1, 2013, 00:00

Dublin-based digital media publisher Fantom has netted a tidy deal for a branded online sticker album with English Premier League football club Queens Park Rangers to provide a branded online sticker album to fans. The app will sit on QPR's Facebook page, giving fans another way to interact with the club. Founder Paul Healy described it as a 'breakthrough' deal for the 15-month old business and hinted it is set to score a deal with a much bigger club. How has the business performed to date? "It's been a hard road," Healy admits. "We're still investing in the business. We expect to be revenue positive on a month-to-month basis by November. We will have millions of users in 2014. That's a cast-iron projection."

Picture shows Manchester United' Patrice Evra (left) and QPR’s Stephane Mbia in action during their Barclays Premier League clash last weekend. PHOTOGRAPH: NICK POTTS/PA WIRE