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  • irishtimes.com - Posted: February 10, 2010 @ 11:48 am

    How Important Are Awards When Buying Books?

    Rosita Boland

    You do not hold back, Book Club readers. Several of you have had some quite hard things to say about Brooklyn. Some of you wondered why it had won the Costa Novel of the Year last month. That’s the job of the judges, and I’ve never known any award that wasn’t contested afterwards from some perspective.

    What I am wondering is, as readers, how important are awards when it comes to buying the books you want to read? Many of you have commented on how much you enjoyed Colm Tóibín’s The Master (disclosure – my favourite novel of his). It won the €100,000 IMPAC prize, the LA Times Book Prize, and was shortlisted for the Booker, among many others.

    When the Booker longlist was announced last summer, I wondered did being on a list make a difference to the books people chose to buy. I wrote this piece about what I found when I visited some Dublin bookshops the week the longlist was published, a longlist which included Brooklyn.

    Are you influenced by prizes when it comes to reading books? Do you deliberately choose books to read because they have won a prize? How useful are prizes as a guide to a good read? If a book has won a prize and you don’t like it, are you annoyed? Feel like you must have missed something? Do you think – as some of you have already noted – that you are harder on a book that has won a major prize because you have more expectations either or it, or of your response to reading it?

  • 17 Comments

    1.
    February 10, 2010
    3:34 pm

    No importance whatsoever – last three books I read were by Aldous Huxley, Saul Bellow and Graham Greene.

    Next contemporary novel I have lined up is a John Banville of the non-prize winning variety.

    Comment by robespierre
    2.
    February 10, 2010
    5:54 pm

    I don’t think winning a prize is all that meaningful, but I look at nominations as a guide to current fiction, and would pick up a book that was nominated for something.

    Comment by Barbara
    3.
    February 10, 2010
    8:27 pm

    I’m restricting myself to Penguin Essentials at the moment. Awards have no bearing on my selection.

    Comment by Most Rev. Sooty Lenoir
    4.
    February 11, 2010
    12:50 am

    I don’t buy books specifically because they have won awards but the publicity and media attention that goes with the major awards, means that the nominated books will naturally be higher on my radar. When I walk into a bookshop for a browse or looking to buy, these books will tend to register with me as I’ve already heard about them. However, I don’t make a deliberate effort to go for the latest award winner – personal recommendations and reviews by critics I like are more important.

    Comment by Fiona
    5.
    February 11, 2010
    8:16 am

    No importance whatsoever – last three books I read were by Aldous Huxley, Saul Bellow and Graham Greene.

    Sounds like a great few weeks.

    Bellow is the only thing that can tear me away from my Xbox 360.

    Comment by Steve K
    6.
    February 11, 2010
    12:56 pm

    A prize is like a good review. But I’ve bought books that have neither prizes nor reviews and wasn’t sorry I’d read them. It would likely not be a deciding factor for me. 15 seconds riffling the first quarter of pages and reading what falls under me eye is.

    Comment by Kynos
    7.
    February 11, 2010
    1:43 pm

    It depends on the books really. If you’re reading serious literature then you already know who you should read and it’s really just a matter of getting around to them. The serious awards (NBA, Pulitzer, Nobel) would get me to buy something new, but other than that, there’s so much that’s “old” out there that’s got to come first.

    Comment by niall d
    8.
    February 11, 2010
    4:09 pm

    Prizes and nominations don’t make you rush out and buy a book, but they are good indicators for books to be taken into consideration. It is also a good way of keeping track because you can go through long phases of reading older/classic books.

    Comment by Emmet Healion
    9.
    February 11, 2010
    7:42 pm

    Most of the books I buy are of the non-fiction variety so I don’t follow awards that much. My reason for joining this bookclub is to expand my fiction reading which I’m sure is very slim in comparison with most contributors to this club.

    Comment by Frank Bouchier-Hayes
    10.
    February 11, 2010
    10:56 pm

    I agree with Fiona and Emmet. I wouldn’t specifically buy or read a book because it won an award, but awards do draw attention to books and I generally like to have heard something about a book before I read it. Sometimes it’s a personal recommendation or a newspaper review, but award winners and short lists are often good places to start.

    Comment by Catherine O'Dowd (www.twitter.com/pas_de_chat)
    11.
    February 12, 2010
    2:51 pm

    Sometimes awards like the Man Booker slightly put me off to be honest as I assume that the book will be a bit too worthy & a bit too heavy to allow for enjoyable escapism. Of course this isn’t always the case. I was a bit wary of Sebastian Barry’s the Secret Scriptures, fearing that it would be a bit miserable but when I finally picked it up I found it really wonderful, gripping and not wallowing in misery at all. Whilst it’s good to have some indication of what’s worthwhile, endless analysis by pundits can give the reader too many preconceptions and rob them of the pleasure of making their own mind up. Sometimes I don’t even read the blurb on the back as I want to be totally surprised. (sorry if I’m rambling…)

    Comment by Eleanor
    12.
    February 12, 2010
    4:26 pm

    The last award winning book I remember buying was Atomisé by Michel Houllebecq. I enjoyed in the way you enjoy a Milan Kundera or Sartre.

    Brings you to a time when men were men and the pantry was a place one did venture in a smoking jacket so to speak. Then you wake and realise how strange chauvinism is.

    But then Plato and Aristotle had a row on that two thousand years ago…

    Comment by robespierre
    13.
    February 12, 2010
    9:49 pm

    As with Niall and Eleanor, I’d say it depends on the award. I concur with Fiona, Emmet and Catherine that long/short lists certainly increase awareness of titles & authors so I’ll know more about nominated/winning books even if I haven’t read them. They can also bring international recognition for books that otherwise might not easily traverse cultures. I’d never choose a book solely because it had won an award but when there are so many titles to choose from, a nomination (or better yet, multiple nominations) can be helpful in the winnowing process.

    Comment by Louisa
    14.
    February 13, 2010
    7:13 am

    While they’re not quite as meaningless as say wine awards, literary gongs are surely primarily tools of the commercial side of the ‘writing business’. They’ve maybe got more in common with beauty contests, for those of you old enough to remember what they were, as nobody really thought Miss World or Miss Enniscorthy was anything other than a fairly attractive girl who was daft enough to actually enter a beauty contest. Even that was, like literary prize winners, highly debatable.

    I personally take more interest in the Booker longlist, for instance, than I do in the eventual winner as it provides an opportunity to look back over the year in British and Irish publishing. The content of the list is always debatable – but then that’s what we like doing do we not?

    Awards and competitions simply earn a book a better place on the display tables in our big bookshops. That does influence many people as bells start ringing and whether you are a Houllebecq or a Harris fan, a Keneally or a Kundera devotee, you are still susceptible to subtle marketing. Even if you don’t buy it you will be unwittingly promoting the product sooner or later, and promoting the competition and its sponsors. Libraries play their part in this as well.

    There was something inevitable about Brooklyn making it onto at least the Booker and Costa shortlists. It’s becoming a bit like the English (football) Premiership. There’s the Big Four and then all the rest who inevitably struggle for a look in. Right, that’s quite enough metaphors for one day…;)

    Comment by John Henderson
    15.
    February 17, 2010
    2:49 pm

    I tend to avoid prize winners unless they are recommended by book loving friend. Usually I am disappointed with them! Does this say something about me?

    Comment by Elizabeth McCloskey
    16.
    February 17, 2010
    4:32 pm

    Prize winning in itself is not what would draw me to buy a particular book, but as some other comments made the point the perusal of the longlist makes for fantastic choices! I wouldn’t consider reading the prize winner above reading someone else on the list. The Richard and Judy Bookclub gave me many more hours of reading pleasure than Booker / Impac prize winners

    Comment by Katherine
    17.
    February 19, 2010
    3:03 pm

    There are so many novels published each year that it is very difficult to choose which ones are worth reading. As such, longlists,shortlists and prize winners serve as a useful filter. S ome are disapointing,some marvelous but all have some merit. Authors not previouly known to me have become favourites.

    Some awards are more prestiguous than others and I have to admit that I tend to ignore the Richard & Judy type award whoose remit seems to be “popular fiction”. I have tried to read some of these titles and whist in general the narratives can be engrossing ,all too often the literary style is turgid.

    So, am I a literary snob? Possibly. However life is short… lots of books to be read….. literary awards sort the wheat from the chaff …..

    Comment by roni

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